If you’ve visited our website or seen us on social media recently, you’ve already noticed something new: Isaac Health has a fresh look. Today, we want to share the “why” behind the update, and what it means for the families, caregivers, and partners we serve.

From day one, Isaac Health was built to make world-class brain care accessible to everyone. We aim to help people understand memory and thinking concerns early, support family caregivers, and provide compassionate, evidence-based dementia care from home. As we continue to grow, we want our brand to reflect not just what we do, but how we do it.

 

A brand and logo that reflects the weight of our mission

Inspired by the structure of a neuron, our logo is grounded in connection and neuroscience. Its bistable form invites a secondary interpretation as a snowflake, underscoring a core belief of our work: no two brains—and no two patient or caregiver experiences—are alike. At the center sits a hexagon, a powerful natural shape representing stability and efficiency, with our values always connected to each patient. The enclosing shield symbolizes our commitment to protecting brain health and building resilience through care.

Our new brand and website is similarly rooted in three core values that guide our work every day:

  • Brilliance: We are committed to scientific excellence and the highest standard of clinical care.
  • Longevity: We believe brain health is a long-term journey. Our care model is designed to support both patients and caregivers over time, helping families maintain independence at home and navigate the changes that come with dementia. The new brand, which evokes stability and trust, aims to honor this lifelong journey.
  • Joy: Moments of joy have a place in brain health care. Whether it’s helping someone feel more confident in their memory, supporting a caregiver through a hard day, or bringing warmth into a difficult conversation, joy matters. Our tone and visuals bring more empathy, color, and hope into a space that can often feel heavy or isolating.

In short, our new brand aligns more closely with our pledge to provide access to the brilliance of world-class science and technology, foster the longevity of meaningful and independent lives, and cultivate the joy that comes from feeling seen and supported.

 

Looking ahead

The rebrand reflects the next chapter of Isaac Health. Starting in 2026, we’re expanding the scope of our clinical services, partnering with national and local organizations to reach more families, and growing our clinical team to better support families across the country that rely on our care.

Most importantly, we’re staying true to what makes Isaac Health so special: compassionate, expert care that meets people where they are.

Thank you for being part of our community. We’re excited to continue this work with a brand that represents who we are, and who we’re becoming.

 

– The Isaac Health Team